Measure what really happens in conversations
Every day we take part in conversations. We share ideas, respond to others, ask questions, or try to guide the flow. But what we think we do often looks very different from what we actually do.
Behaviour Analysis helps make this visible. It focuses not on feelings or intentions, but on what really happens.
Why it matters
Effective communication is one of the most valuable skills in both work and everyday life. It is also the foundation of good teamwork. However, there are often no practical ways to measure and improve communication. Without clear feedback, it is difficult to know which behaviours help a discussion move forward and which ones hold it back.
Behaviour Analysis
Behaviour Analysis provides that feedback. It looks at what people actually do in conversations and it creates a clear record of how discussions unfold. It turns communication into something concrete, measurable, and easier to change.
The Four Groups of Verbal Behaviour
The Framework Diagram
All contributions in a conversation fall into one of four groups of verbal behaviour. Together they describe how a discussion evolves, step by step.
Initiating
Initiating
Initiating
In professional conversations, participants often move the discussion forward by making proposals. These may introduce new content, suggest procedures for how the team should work together, or build on and expand someone else’s contribution.
Clarifying
Initiating
Initiating
A large part of any discussion is about ensuring shared understanding. This involves testing and checking what has been said, summarising key points, asking for proposals or reasons, seeking reactions or information, and sometimes giving information or expressing feelings to make things clearer.
Reacting
Managing the Process
Managing the Process
As ideas are raised, others respond to them. These reactions can take the form of support, disagreement, or sometimes defending or attacking a position. Such responses are crucial for working toward alignment, even when they create tension.
Managing the Process
Managing the Process
Managing the Process
Not all contributions focus on content. Some are aimed at shaping the flow of the conversation itself. This may include bringing someone into the discussion, shutting someone out, or labelling disagreement and behaviour so the group can keep the process on track.
Ready to start?
With Behaviour Analysis you can see exactly how your conversations work and where to grow. Clear patterns replace guesswork, and improvement becomes measurable and consistent.
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